I went to the McQ for Target pop-up sale earlier today, and I'm now sitting in my room, wearing my amazing new grey denim jacket, listening to my complimentary Duke Spirit CD (as you probably know, singer Leila Moss served as inspiration for McQueen and the group's song Baby Doll was featured in Target's ad campaign for the line). Life doesn't get much better than this.
I've included a few pictures for your viewing pleasure - I was among the first group of people allowed into St. John's Center, so I grabbed what I wanted without too much trouble, but I'd say things got a little frantic. But what can you do when it's McQueen at Target prices?
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3 comments:
Personally I would worry about brand dilution. "At Target Prices" seems to be an excellent short term revenue potential for McQueen. However, in the span of a few years this could backfire if the brand experiences cachet degradation.
Actually, this is just a one time collaboration between Target and McQueen that's only going to last for a month. And rather than being a diffusion of sorts, McQ for Target is a separate line from what McQueen usually designs.
You have such a nice video..
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